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Achieving sales targets...and more.

08 January 2018

If you are responsible for the generation of new business, you'll appreciate that the New Year is often all about ringing the changes to achieve the best possible start and to get ahead of sales targets. Indeed, there is rarely a better time to launch a new marketing and sales campaign.

We all know that sales people are expensive, especially if they are missing their targets. 

But ...

Could your sales people do with a bit more support?

23 March 2017

We all know that sales people can be expensive for any business, especially if they aren’t bringing the right number or type of sales into a business. But, the truth is, you are more likely to unleash the full potential of your sales people through two key steps.

Step One: provide your sales people with more “leads” to maximise their time in front of customers.

You’ll ...

Facilities Management Case Study - March 2017

22 March 2017



PDT's client is a facilities management company who are one of the largest and most successful building engineering service companies in the UK. They operate as both manager and provider of a full range of facilities services for example:

  • Facilities Management
  • Risk Management
  • Legislative and Statutory ...

Water Treatment Case Study

02 March 2017


PDT's client is an experienced provider of Water Treatment and Air Hygiene services throughout the UK.

HVAC Case Study

21 February 2017


PDT's client is a heating,ventilation and air conditioning (HVAC) company with 20 years experience in ...

Packaging Case Study

12 February 2017


PDT's client was a well known packaging group who could offer a one stop shop solution in the packaging ...

Catering Case Study

25 January 2017


PDT's client is a FTSE 250 company who work with a wide range of customers over a wide variety of business areas both in the public and private sectors. They operate as both manager and provider of a full range of services for example:

  • Food Service Management

  • Staff ...

Could you do with a greater return from your email campaigns?

01 November 2016

Email campaigns are very effective at putting your offer of a service or product in front of potential customers.

If you target the right audience, i.e. the people who are likely to need your products or services, email recipients are likely to engage by reading your information and clicking-through to your website, a blog or an article to find out more.

The problem is, if they ...

10 Tips for website success

01 September 2016

Spending your hard earned money on a new or refreshed website has to deliver something in return. To ensure success here are our 10 tips for your website

1. Decide on your key objectives

To assess whether your website is delivering a return on investment, you need to be able to measure its success against delivering your key business objectives. Is it to generate ...

Are you losing too many customers?

01 August 2016

Sometimes a customer will just up and leave your business, they’ll stop interacting with you and buying from you. And this is sad. But what’s the number one reason why people choose to leave one business in favour of another?

You might think it’s a massive customer service failure or they hate the product, but no! Actually, 65% of customers report that they leave one ...

Is there a place for Telemarketing in todays marketplace?

01 June 2016

Is there a place for Telemarketing in today’s marketplace?

Like most businesses today you probably rely heavily on online marketing to attract, win and retain new customers.

To encourage new customers to “reach-in” to your business, you’ll have a website, which presents your products, services and unique selling points. You’ll also ...

Could your telemarketers be better at handling customer resistance?

29 April 2016

Could your telemarketers be better at handling customer resistance?

Dealing with difficult customers is an integral part of the telemarketer’s role and, done well, can result in significantly higher lead and appointment generation rates.

Yet, handling customer resistance, particularly over the telephone, can fill even the best people with trepidation ...

How email and telemarketing can work together

05 April 2016

Imagine the scenario:

You walk into the camera shop and start to look around – you can’t see any sales staff, the information is poor and you can’t find what you’re looking for…so you leave.

But what if a polite, and helpful sales manager comes over and asks, “Can I help you?”

You’re far more likely to stay, glean the ...