Pay per click advertising

Advertising on Google, Facebook or referral websites can help raise awareness and increase conversions. 

We will help control your budget and ensure that you are getting a good return on your investment. 

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Why consider pay per click (PPC) advertising?

The competition for visibility in search results is increasing all of the time. To compliment your organic search or social media feed, pay per click can further raise your brand profile and help you achieve your specific campaign goals.

So why might PPC help your business?

1) As the name suggests, you only pay when somebody clicks on the advert. It is likely that he or she is at least curious to see what you have to offer.

2) With Google Analytics, Facebook Insights and Twitter Analytics it is simple to measure the success of your advertising.

3) We can reach your target customers by carefully selecting the profile of people we target by age, sex, location and interests. This is unlike traditional advertising where you can only hope you are reaching your target audience.

4) There is complete control over your budgets. You can budget your daily spend and you can change it at any time.

5) Pay per click can produce immediate results whereas organic search optimisation can take longer for the results to be seen.

What makes us different?

We do not look at your Pay Per Click campaigns in isolation. We only recommend PPC if we feel that it benefits your overall marketing strategy and helps deliver your campaign goals.

We understand which platforms work best. Google, Facebook, Twitter, Trip Advisor, referral websites etc all offer different advantages and we can help select which is the most appropriate for each campaign.

Every word counts.... Understanding which words to use, how to keep the message concise and without compromising the call to action is key.

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