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Telemarketing - how to get it right!

18 June 2024

Sometimes the perception is that telemarketing fails to deliver the expected returns and, therefore, has a limited role to play in a marketing strategy. This usually stems from an out-dated view of what telemarketing really involves.

The reality is that many businesses reap substantial returns and that’s why they continue with their telemarketing programmes, year after year.

But ...

How Email and Telemarketing can work together

23 May 2024

Imagine the scenario:

You walk into the camera shop and start to look around – you can’t see any sales staff; the information is poor and you can’t find what you’re looking for…so you leave.

But what if a polite, and helpful sales manager comes over and asks, “Can I help you?”

You’re far more likely to stay, glean the ...

Is there a place for Telemarketing in todays marketplace?

30 April 2024

Like most businesses today you probably rely heavily on digital marketing to attract, win and retain new customers.

You’ll probably have a website, which presents your products, services and unique selling points. You’ll also use other digital tools, such as search engine optimisation, pay-per-click, blogs and social media, to encourage new customers to “reach into” ...

Achieving business growth...and more.

27 March 2024

If you’re responsible for generating new business, you'll appreciate that the Quarter 1 is a vital period to get ahead of the curve and set things up for a successful year. That said, if you are not where you had planned to be right now, it doesn’t mean all is lost.

Sales and marketing staff are expensive, especially when they are missing new business targets. But what ...

How to get more from Lifecycle Marketing and Selling

02 February 2024

Are you getting the right return on your sales and marketing spend?

It’s a cruel reality that for many businesses the sales and marketing lifecycle is broken. In fact, this is one of the main reasons why so many new businesses fail before they reach their third year. 

If you are a business owner, or you are responsible for sales and marketing, you ...