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Time for Aspirational Marketing and Selling

17 November 2020

The unexpected events of 2020 have undoubtedly turned our lives and business plans upside down. However, this year has also given us the time and space to reflect, reset and for many individuals and businesses to search for another, different and better path.

On a personal level, the restrictions imposed upon our daily lives have changed our priorities and values. We’ve become more ...

A Coronavirus Message to Customers - Updated 21/8/20

21 August 2020

With the continuation of the Coronavirus crisis, it’s an extremely challenging time for our people, our businesses and our economy. Therefore, we thought we would write this open message of hope to all of our customers and to any prospective customers wishing to identify opportunities and win new business in the midst of the pandemic.


Of course, business must go ...

How to get more from Lifecycle Marketing and Selling

13 March 2020

Are you getting the right return on your sales and marketing spend?

It’s a cruel reality that for many businesses the sales and marketing lifecycle is broken. In fact, this is one of the main reasons why so many new businesses fail before they reach their third year. 

If you are a business owner, or you are responsible for sales and marketing, you ...

Is there a place for Telemarketing in todays marketplace?

05 January 2020

Is there a place for Telemarketing in today’s marketplace?

Like most businesses today you probably rely heavily on online marketing to attract, win and retain new customers.

To encourage new customers to “reach-in” to your business, you’ll have a website, which presents your products, services and unique selling points. You’ll also ...

Telemarketing - how to get it right!

01 December 2019

Sometimes the perception is that telemarketing fails to deliver the expected returns and, therefore, has a limited role to play in marketing strategy. This usually stems from an out-dated view of what telemarketing really involves.

The reality is that many businesses reap substantial returns and that’s why they continue with their ...

Achieving sales targets...and more.

10 November 2019

If you are responsible for the generation of new business, you'll appreciate that the New Year is often all about ringing the changes to achieve the best possible start and to get ahead of sales targets. Indeed, there is rarely a better time to launch a new marketing and sales campaign.

We all know that sales people are expensive, especially if they are missing their targets. 

But ...

Facilities Management Case Study

20 October 2019



PDT's client is a facilities management company who are one of the largest and most successful building engineering service companies in the UK. They operate as both manager and provider of a full range of facilities services for example:

  • Facilities Management
  • Risk Management
  • Legislative and Statutory ...

Are you losing too many customers?

05 August 2019

Sometimes a customer will just up and leave your business, they’ll stop interacting with you and buying from you. And this is sad. But what’s the number one reason why people choose to leave one business in favour of another?

You might think it’s a massive customer service failure or they hate the product, but no! Actually, 65% of customers report that they leave one ...

How email and telemarketing can work together

05 June 2019

Imagine the scenario:

You walk into the camera shop and start to look around – you can’t see any sales staff, the information is poor and you can’t find what you’re looking for…so you leave.

But what if a polite, and helpful sales manager comes over and asks, “Can I help you?”

You’re far more likely to stay, glean the ...

Could you do with a greater return from your email campaigns?

06 May 2019

Email campaigns are very effective at putting your offer of a service or product in front of potential customers.

If you target the right audience, i.e. the people who are likely to need your products or services, email recipients are likely to engage by reading your information and clicking-through to your website, a blog or an article to find out more.

The problem is, if they ...

Understanding your target market and building a target list

10 March 2019

The secret to business to business telemarketing success

In a time where most businesses are over reliant on marketing online to attract new customers and encourage them to reach into the business, there is no better time than now to start reaching out to potential customers.

The problem is that online marketing, tends to generate traffic to your website but ...

Could your telemarketers be better at handling customer resistance?

29 January 2019

Could your telemarketers be better at handling customer resistance?

Dealing with difficult customers is an integral part of the telemarketer’s role and, done well, can result in significantly higher lead and appointment generation rates.

Yet, handling customer resistance, particularly over the telephone, can fill even the best people with trepidation ...

Catering Case Study

02 December 2018


PDT's client is a FTSE 250 company who work with a wide range of customers over a wide variety of business areas both in the public and private sectors. They operate as both manager and provider of a full range of services for example:

  • Food Service Management

  • Staff ...