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Aspirational Telemarketing / Lead Generation

If you want to take the leg work out of finding new customers and generate a consistent stream of new business leads or appointments, try one of our market aspirational telemarketing programmes.

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Why PDT Aspirational Telemarketing?

Our professional and well-trained telephone relationship builders and our unique Prospect Relationship Management (PRM) process are focused on building awareness and strong relationships with key decision makers, ahead of their decision to buy. We do this by exploring their current arrangements and aspirations, identifying what would motivate them to act, and making the offer of an appointment when the time is right for them.

It's this 'aspirational' approach that sets us apart from the rest of the pack, enabling us to deliver "high-quality" and "high-value" new business opportunities, leads and appointments, which are more likely to convert to real business.

What is PRM?

PRM is about maximising the use of telemarketing time by only targeting decision makers within "high-potential" target markets. Then, implementing a contact strategy with each decision maker that unearths and deliver real business opportunities and high quality leads or appointments. Furthermore, we constantly strive to tailor this process to meet project objectives and the needs of our clients, but typically the typical PRM process is shown below.


What are the benefits of PRM?

There are many benefits to PRM:

  • freeing up sales teams to spend more time in front of customers at a time they are ready to do business
  • identifying "high-potential', "high-value" customers and obtaining key information e.g. contract value, size, term and renewal date
  • raising brand awareness through direct and professional telephone and email contacts
  • generating "quality appointments" with decision makers who have the means, authority, need and desire to do business
  • developing a strong pipeline of future business opportunities
  • securing quality new business and delivering a real return on investment.

What our customers say:

“I’ve worked with PDT for over 4 years. They offer a seamless service and are easy to deal with and in my opinion are quite unique. I wouldn’t think twice about recommending PDT, be you a SME or large organisation.”

Steve Edgson – Regional Business Manager, Vinci

What makes our telemarketing different?

It's our PRM process and aspirational questioning skills delivered by our highly-motivated and well-trained people that sets us apart from the competition. This is why we can promise to provide our clients with high quality telemarketing solutions that deliver to expectations, represent value for money and an outstanding return on their investment.

Our robust PRM process has been tried and tested for over two decades with many companies, large and small, and across many business sectors.


Of course, the process is only as good as the people who deliver it!

All our telemarketing clients are allocated a dedicated project manager and supporting team, because we value our relationship with them. This is why we have clients who have remained with us since our inception in 1998 and staff retention levels which are second to none.

Furthermore, as a basic requirement our telemarketing specialists are trained and coached on:

  • the PRM process
  • how to structure effective outbound calls
  • communication and relationship building skills
  • using questioning and listening skills to indentify the decision makers aspirations and to gain commitment to act
  • handling and overcoming customer objections, resistance and concerns. 

What our customers say:

“Evolution Water Services Ltd have worked with PDT now for a number of years and their work for us has become an integral part of our company’s sales programme.  We find their work exemplary and their demeanour professional, friendly and approachable, we look at PDT as an extension of our Evolution family and we wouldn’t hesitate to recommend them to others”

Steve Bracher MWMSoc, Sales & Marketing Manager

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