Having social media for your business has never been more important. Whether you have an account on LinkedIn, Facebook, Instagram or anywhere else: here are 5 tips to make sure you are utilising your businesses social media pages.

1. Vary your post types 

Posting regularly on social media is important, but an even more important consideration is what content you will be posting. Having a variety of different post types on your social media page not only keeps your pages interesting and more engaging, but also allows you to achieve different goals depending on the post type. It is also a good way to test out which types of post resonate the most with your target customer. The types of posts you make can vary depending on the platform; you could post office updates, blogs, articles, promotional offers, content marketing and more. A good rule to stick to when planning your content calendar is 80% ‘world-building’ posts and 20% promotional posts. Whatever you decide to post on your platforms make sure you have variation. 

2. Use impactful graphics and images wherever you can

Have you ever made a beautifully-worded post only for it to get low engagement? The element your posts are missing is impactful graphics and images. Online data shows that posts including images can receive up to 650% higher engagement compared to text-only posts. This means that adding an image to a post can drastically boost likes, shares, comments, and overall interaction with your content. Using images and graphics also gives you an opportunity to share pictures of things that are important to your business – like your team or a picture of some great work you completed. Graphics also allows you to flex your creativity and convey your businesses messages in a meaningful way.

3. Analytics

 Having a clearly set out social media content calendar and posting regularly is great, but it doesn’t give much insight unless you analyse your rates of engagement on each post. That’s why keeping tabs on your social media pages analytics is extremely important. By checking how each post is doing you can analyse the number of interactions, engagement and the click through rate. Most social media platforms have an analytics feature that will give you reports on all your posts. So make sure you are making use of these and determining which posts statistically resonate the best with your target audience.

4.  Provide value

When deciding what to post on your social media, one of the main boxes you should be aiming to tick is provide value for your prospective customers. These post types can also be known as content marketing. Content marketing is a type of marketing that involves the creation and sharing of online materials that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content marketing can help you develop a stronger brand identity and connect with the right audience, the best content can be created when you really understand who you are talking to and their pains and desires. By ensuring that the majority of your social media posts provide value, you are ensuring a greater return from your online activities.

5. Develop a social media code of conduct

Good practice when using social media as a business is to develop a social media policy and code of conduct for all your employees who may be interacting with current prospect clients on social media. This details the way individuals are expected to behave on social media when representing your business and can include things like tone of voice, enquiry reply time and more. Setting a guide for your employees to stick to will ensure that your accounts remain appropriate and professional.

Those were just 5 tips to get you started on your journey of really making the most of your businesses social media but there is so much more to cover, take a look at our website: www.pdtmarketing.co.uk for more info on how you can utilise your social media accounts.

Or contact us here: https://www.pdtmarketing.co.uk/contact and a member of our team will be in touch.

Laura Gower

Performance Development and Training Limited – The Telemarketing and Lead Generation Experts

01249 758425

“The team at PDT were instrumental in the making of our new online video marketing campaign. They were sensitive to our audience and brief then creative with their design suggestions, without being overbearing. The filming day was fun and very productive and the post editing result was quickly and efficiently tailored to our requirements. To summarise, we would have no hesitation in recommending you at least contact PDT to discuss your organisations video marketing requirements.”

-Tim Pearce, Owner & Manager